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ROBLOX DAILY ACTIVE USERS UPGRADE
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In 2021, these top earners also served as social hangouts connecting people from all over the world through shared experiences, be it raising pets or building cities and discovering treasures together. Their creators continue to surprise and delight the community with exciting new updates and timely content, while also building sustainable businesses on Roblox and growing their teams. This next group of experiences have proven success in terms of turning users into fans.

There’s a notable variety of mechanics and themes in this list, as seen in the rise of popular titles like BedWars, a competitive experience where you must destroy opponents’ beds in a floating arena while defending your own from other users, and Blox Fruits, an open-world experience where you complete objectives to get special abilities and train to become more powerful. The #1 most visited experience Brookhaven added over 12.2B visits in 2021 alone - compared to approximately 2B visits in 2020 when it launched. The Top 10 Most Visited Experiences on Roblox garnered billions of visits and hours of engagement time in 2021:

ROBLOX DAILY ACTIVE USERS SIMULATOR

Prominent new examples created in 2021 in this genre include Pet Simulator X and StrongMan Simulator, which respectively racked up over two billion and 470 million visits.Īdditionally, with dozens of brand and music partnership experiences like music launch parties and fashion shows hosted on the platform, experiences such as The Fashion Awards started trending among the most popular while live on the platform. There was also a 4x year-over-year engagement time spike in certain subgenres like simulator collector experiences, particularly those that require users to collect minions to fight non-player characters (NPCs). New titles like Anime Fighters Simulator and The Mimic quickly accrued hundreds of millions of visits while existing titles like Shindo Life and Spider saw their activity double year over year. In 2021, we saw a surge in anime and horror experiences.

ROBLOX DAILY ACTIVE USERS UPGRADE

Tycoon (Experiences closely simulating real-world activities focused around earning money to build and upgrade a user’s individual empire).

Platformer/Obby (Experiences where users attempt to complete an obstacle course with uneven terrain, suspended platforms, and/or various hazards, such as lava).

Simulator (Experiences closely simulating a variety of activities where users are collecting certain items or clicking repeatedly to upgrade the experience).

Action, with some of the most popular subgenres being Fighting and Survival (experiences featuring combat against opponent(s) or those where users try to keep their characters alive), as well as Murder Mystery (where participants get assigned certain roles as part of a group, mainly consisting of innocent and evil characters trying to complete their own missions in order to win).

Role-Playing (Experiences where users take on a certain character role can be focused on simulating certain aspects of life or character customization).

Here are the Top 5 Most Popular Genres in 2021 : Empowering people to play, connect, and create on Roblox just like they can in the real world has always been core to who we are, and this is one way our community is doing just that. The popularity of Brookhaven, which according to its developers, is a place where you can “hang out with like-minded people” while exploring and living in a virtual city, is a good example of this trend.

107,737 experiences reached 10k or more visits.Įxperiences that simulate real-life activities such as school and family dominated the list of the most popular genres on Roblox in 2021 and got twice as much engagement time from the year before.

26,953 experiences reached 100k or more visits.*As of November 2021 WHICH EXPERIENCES DID ROBLOX USERS VISIT THE MOST? In 2021: Share your favorite top 10s, stats, and trends with the #YearOnRoblox hashtag.

So, we’re proud to introduce our inaugural “A Year on Roblox” recap featuring some of the top highlights, reflections, and experiences brought to life on the platform in 2021. There’s no better way to point out some of the top trends we saw in 2021 than to look into the data. It was also great seeing our community express their identity by embracing and creating digital fashion items on Roblox. With this growth came a groundswell of talented developers who leveraged our latest technological advancements to create engaging and immersive experiences along with new genres. As we reimagine the way people come together through shared experiences, our community grew from 32.6 million daily active users in 2020 to nearly 50 million* across 180 countries. 2021 was a transformative year for Roblox.